Filmbyn Småland opened in June 2017, a new destination for children’s films, with Emil in Lönneberga, the Bullerby children and Pippi Longstocking playing the major roles. It is a unique exhibition with classical film clips, props, music and interaction. Filmbyn Småland is located in Mariannelund.
The project included digital strategy, growth/marketing tactics and web development/e-commerce platform etc. We launched in three steps; building an audience, creating expectation and finding collaborators and brand ambassadors – and finally, the grand opening and scalable digital marketing.
Digital stategy, digital marketing plan and tactics, website, e-commerce platform
On this project we used the following technologies.